The Seven Steps to Search Engine Optimization Success on Google

Description About the Author Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as SEO (Search Engine Optimization) and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area. Product Description SEO 2017: Search Engine Optimization MADE EASY *** 2017 Updated Edition of a BEST SELLING BOOK on SEO *** On Page SEO - how to build a website that talks to Google. Off Page SEO - link-building, blogging, and social mentions explained in simple English. Videos - step-by-step companion videos what SHOW you how to do SEO successfully. Worksheets - downloadable worksheets with JASON AS THERAPIST to help you and your team deploy an effective SEO strategy. Metrics - in-depth coverage of GOOGLE ANALYTICS plus how to measure your RANK on Google. Free Tools - includes the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization. Reviews - read the reviews of the SEO FITNESS WORKBOOK and compare them with the suspiciously strange reviews of other books on SEO. SEO in PLAIN ENGLISH: let Jason guide you in SIMPLE language to the top of Google, Bing, and Yahoo MORE than a book - a WORKBOOK. While other books on SEO are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the SEO FITNESS WORKBOOK speaks in plain English and provides practical step-by-step instructions on how to optimize your website to the top of Google, Yahoo, and Bing. The book is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University's Continuing Studies program. It's PRACTICAL. It explains SEO in PLAIN ENGLISH giving practical TODOs and DELIVERABLES in each chapter. It's a WORKBOOK not a book - it's a DO-IT-NOW and GET-IT-DONE guide to search engine optimization 2017 rather than a speak MUMBO-JUMBO and INTIMIDATE YOU INTO analyis paralysis. VIDEOS and WORKSHEETS help you turn knowledge into practical TODOS. Got questions? Google Jason McDonald and send an email. Heck, go crazy and call him on the phone! Simple STEP-BY-STEP instructions PLUS free tools PLUS worksheets PLUS videos makes the SEO FITNESS WORKBOOK worth $50 or even $75 dollars, easily. Getting to the top of GOOGLE and BING will save you tons of money vs. AdWords or advertising on BING or YAHOO. There's nothing better than free is there? Well, YES THERE IS: free SEO tools as part of the companion SEO Toolbook. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.' Contents The book begins with GOALS (defining practical website goals such as sales or sales leads), proceeds through KEYWORDS (identifying winnable, valuable keywords), and then explains ON PAGE SEO (how to build a website that 'speaks Google'). After auditing your website for ON PAGE issues, the book then guides you through CONTENT MARKETING (e.g., how to blog for SEO), LINK BUILDING (how to solicit powerful inbound links) and SOCIAL MEDIA SEO (how to set up your social profiles). In-depth coverage of LOCAL SEO explains the REVIEW REVOLUTION, and finally the book concludes with METRICS (how to use Google Analytics) and LEARNING (resources to never stop learning). Check out the other SEO Books - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2017.

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Book The Art of SEO: Mastering Search Engine Optimization

Product Description Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com. About the Author Eric Enge is the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a wide variety of companies, including a number of Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz. The interview series he publishes on the Ramblings about SEO blog (http://www.stonetemple.com/blog) regularly provides information directly from senior people fro Google and Microsoft on a regular basis. Eric is also a highly regarded speaker, and regular speaks on Internet marketing topics at conferences such as Pubcon, Search Engine Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and many others. You can also see content published by Eric on a regular basis by following him on Twitter (@stonetemple) or putting him in one of your circles on Google+ (+Eric Enge). Stephan Spencer is an internationally recognized SEO expert, Internet entrepreneur, sought-after professional speaker, and bestselling author. He is the author of Google Power Search and coauthor of The Art of SEO and of Social eCommerce, all published by O’Reilly. He is the host of the podcasts Marketing Speak and The Optimized Geek. Stephan produces and presents the 3-day training intensives Traffic Control and Passions into Profits. He is producing a video-based SEO training and coaching program at ScienceOfSEO.com. Stephan founded the interactive agency Netconcepts in 1995 and grew it into a multinational SEO firm, with dozens of staff in each of its U.S., New Zealand and China offices. Stephan invented a pay-per-click SEO technology called GravityStream which contributed millions annually to the bottom line; indeed the technology was responsible for the majority of Netconcepts’ revenue. Netconcepts was acquired in 2010 by Covario. Covario was in turn acquired by the multi-billion dollar ad agency conglomerate Dentsu Aegis in 2014. Stephan's clients since the acquisition have included Zappos, Sony, Chanel, Quiksilver, Bed Bath & Beyond, Best Buy Canada, Fluor, CNBC, Bloomberg BusinessWeek, Despegar, and IEEE, among others. Stephan has spoken at hundreds of Internet marketing events, including all the major conferences in the search and ecommerce industries (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to Search Engine Land, the Huffington Post, Multichannel Merchant, Practical Ecommerce, DM News, and MarketingProfs, to name a few. Stephan is an avid blogger. He blogs at StephanSpencer.com, ScienceOfSEO.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, and ChangesForGood.org. Stephan is on the board of Impact Network, a nonprofit that builds and operates schools in Zambia. Stephan holds an M.S. in Biochemistry from the University of Wisconsin-Madison. Connect with and follow Stephan on Facebook (StephanSpencerSEO), Twitter (@sspencer), Google+ (+StephanSpencer), and Pinterest (stephanspencer). As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her search engine optimization career in 1997. For the past five years, she has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org. As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization. Jessie has been interviewed by numerous trade publications and media outlets,including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.

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Book SEO 2017 Learn Search Engine Optimization With Smart Internet Marketing Strateg

About the AuthorAdam Clarke is an entrepreneur, bestselling author, business advisor and search engine optimization professional. After learning programming at the age of 7, and later dropping out of design college to start an Internet marketing and advertising agency, Adam has since launched several successful Internet businesses and has become an authority on business strategy and SEO. Best known for his best-selling book SEO 2016, Adam has achieved thousands of number #1 rankings in Google and grown dozens of business online. Now you can read the ground-breaking book that reveals the inner workings of Google, and learn how to grow any business online. Adam Clarke is a Google Analytics and Google AdWords certified professional with the Google Partners program.Product DescriptionLearn SEO strategies to rank at the top of Google with SEO 2017Newest edition - EXPANDED & UPDATED - OCTOBER, 2016No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...Most of the search engine optimization advice on the Internet is wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things:- Most published SEO advice is either outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes:1. September, 2016 - Google announces Penguin 4.0, the latest and biggest update to their link-spam algorithm, which has now become a real-time addition to their core search algorithm.2. September, 2016 - Webmasters report a groundbreaking update to Google's local search results now known as the Possum update, presenting new challenges to local businesses.3. August, 2016 - Google announces their upcoming "Interstitial" update, effectively putting an end to mobile pop-up ads in coming months.SEO 2017 is now updated covering the latest changes to Google's algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google's algorithm, and what potential Google changes may be coming up in 2017. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques to get top rankings and generate massive trafficLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded and updated with more link building strategies, and extra tips for advanced readers.You will also discover:1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. How to find "money" keywords that will send customers to your site.4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.Also discover little-known search engine optimization tools top Internet marketing experts useThe SEO tools chapter lists 25+ powerful tools top Internet marketing experts use to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free!Sidestep the 2017 Google updatesContrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:- Inner mechanics of Google's algorithm, and how to use them to rank your site at the top.- Recent updates—Penguin 4.0, Possum update, Accelerated Mobile Pages, Interstitial update, and more...- Potential updates coming up in 2017.- Steps to recover from a Google penalty.And read the very special bonus chapter on pay-per-click advertisingIn this special bonus, learn how to setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.One of the most advanced and comprehensive SEO optimization books ever published—now updated and expanded—of all best-selling SEO books, this is the one with everything you need.

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Book Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations

DescriptionReviewOne of The Wall Street Journal's "10 Books to Read Now"One of the Most Anticipated Books of Fall 2016, Publishers Weekly"Thomas L. Friedman is a self-­confessed 'explanatory journalist'―whose goal is to be a 'translator from English to English.' And he is extremely good at it . . . it is hard to think of any other journalist who has explained as many complicated subjects to so many people . . . Now he has written his most ambitious book―part personal odyssey, part commonsense manifesto . . . As a guide for perplexed Westerners, this book is very hard to beat . . . Thank You for Being Late is a master class in explaining . . . As usual with Friedman, it is all backed up by pages of serious reporting from around the world . . . After your session with Dr. Friedman, you have a much better idea of the forces that are upending your world, how they work together―and what people, companies and governments can do to prosper. You do have a coherent narrative―an honest, cohesive explanation for why the world is the way it is, without miracle cures or scapegoats. And that is why everybody should hope this book does very well indeed."―John Micklethwait, The New York Times Book Review"[An] ambitious book . . . In a country torn by a divisive election, technological change and globalization, reconstructing social ties so that people feel respected and welcomed is more important than ever . . . Rather than build walls, [healthy communities] face their problems and solve them. In [Friedman's] telling, this is the way to make America great." ―Laura Vanderkam, The Wall Street Journal"The globe-trotting New York Times columnist’s most famous book was about the world being flat. This one is all about the world being fast . . . His main piece of advice for individuals, corporations, and countries is clear: Take a deep breath and adapt. This world isn’t going to wait for you." ―Fortune"[Friedman's] latest engrossingly descriptive analysis of epic trends and their consequences . . . Friedman offers tonic suggestions for fostering 'moral innovation' and a commitment to the common good in this detailed and clarion inquiry, which, like washing dirty windows, allows us to see far more clearly what we’ve been looking at all along . . . his latest must-read." ―Booklist (starred review)"The three-time Pulitzer winner puts his familiar methodology―extensive travel, thorough reporting, interviews with the high-placed movers and shakers, conversations with the lowly moved and shaken―to especially good use here . . . He prescribes nothing less than a redesign of our workplaces, politics, geopolitics, ethics, and communities . . . Required reading for a generation that's 'going to be asked to dance in a hurricane.'" ―Kirkus Reviews (starred review)Product DescriptionA field guide to the twenty-first century, written by one of its most celebrated observersWe all sense it―something big is going on. You feel it in your workplace. You feel it when you talk to your kids. You can’t miss it when you read the newspapers or watch the news. Our lives are being transformed in so many realms all at once―and it is dizzying.In Thank You for Being Late, a work unlike anything he has attempted before, Thomas L. Friedman exposes the tectonic movements that are reshaping the world today and explains how to get the most out of them and cushion their worst impacts. You will never look at the world the same way again after you read this book: how you understand the news, the work you do, the education your kids need, the investments your employer has to make, and the moral and geopolitical choices our country has to navigate will all be refashioned by Friedman’s original analysis.Friedman begins by taking us into his own way of looking at the world―how he writes a column. After a quick tutorial, he proceeds to write what could only be called a giant column about the twenty-first century. His thesis: to understand the twenty-first century, you need to understand that the planet’s three largest forces―Moore’s law (technology), the Market (globalization), and Mother Nature (climate change and biodiversity loss)―are accelerating all at once. These accelerations are transforming five key realms: the workplace, politics, geopolitics, ethics, and community.Why is this happening? As Friedman shows, the exponential increase in computing power defined by Moore’s law has a lot to do with it. The year 2007 was a major inflection point: the release of the iPhone, together with advances in silicon chips, software, storage, sensors, and networking, created a new technology platform. Friedman calls this platform “the supernova”―for it is an extraordinary release of energy that is reshaping everything from how we hail a taxi to the fate of nations to our most intimate relationships. It is creating vast new opportunities for individuals and small groups to save the world―or to destroy it.Thank You for Being Late is a work of contemporary history that serves as a field manual for how to write and think about this era of accelerations. It’s also an argument for “being late”―for pausing to appreciate this amazing historical epoch we’re passing through and to reflect on its possibilities and dangers. To amplify this point, Friedman revisits his Minnesota hometown in his moving concluding chapters; there, he explores how communities can create a “topsoil of trust” to anchor their increasingly diverse and digital populations.With his trademark vitality, wit, and optimism, Friedman shows that we can overcome the multiple stresses of an age of accelerations―if we slow down, if we dare to be late and use the time to reimagine work, politics, and community. Thank You for Being Late is Friedman’s most ambitious book―and an essential guide to the present and the future.About the AuthorThomas L. Friedman is a three-time recipient of the Pulitzer Prize for his work with The New York Times and the author of six bestselling books, including The World Is Flat.

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